THE JOURNAL

Field notes from fifty years of opening doors.

Slow essays on buying, selling, and settling into Southern Arizona — written between showings, signings, and long drives down Continental Road.

In this issue

  • The first ten days on market

  • A buyer's quiet checklist

  • Green Valley vs. Sahuarita

  • On editorial photography

Your First Home Showing May Happen Online: What Southern Arizona Sellers Need to Know

Your First Home Showing May Happen Online: What Southern Arizona Sellers Need to Know

Your First Home Showing May Happen Online: What Southern Arizona Sellers Need to KnowMartha Viera Parsons
Published on: 12/08/2026

Make your home stand out online! Learn how photography, staging, and pricing earn in-person showings. Get Martha’s free Seller’s Guide & Staging Checklist.

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Can You Trust Online Home Value Estimates?

Can You Trust Online Home Value Estimates?

Can You Trust Online Home Value Estimates?Martha Viera Parsons
Published on: 27/07/2026

Are online home value estimates accurate? Discover what automated tools miss and why a local Comparative Market Analysis (CMA) is vital for Arizona homeowners.

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Martha Viera Parsons

Associate Broker · Realtor

"You're an MVP with me." — Personalized real estate care across Southern Arizona.

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